While Apple is investing in original content, it will have to focus on India-centric shows like its older counterparts.
In its latest event, Apple announced that Apple TV+ will go live November 1 onwards at a premium of Rs 99 a month. It will offer users a library of original content, for which the company has invested around $2 billion.
The technology giant has got on board big Hollywood names like Reese Witherspoon, Jennifer Aniston, Steven Spielberg and Oprah Winfrey to develop a growing list of original series and films for Apple TV+.
But, will Apple TV+ be able to survive the competition from existing OTT players in the Indian market? Let's take a look at what its contenders are currently offering:
Netflix offers three subscription plans - Rs 499 (one screen), Rs 649 (two screens) and Rs 799 (four screens).
The platform recently came up with a mobile-only plan for Rs 199 per month.
Indian Offerings
Focusing on India-based content, Netflix plans to launch 22 movies by the end of 2020. Of this, Netflix has already released eight movies and the remaining 14 will be out soon.
It will also be releasing nine originals this year including Mumbai Indians, which is a series on the IPL franchise, Mighty Little Bheem, and Midnight's Children.
Reportedly, Netflix will be pumping in as much as $100 million on originals from India over the next two years.
Subscriber base
According to a Red Seer report, Netflix currently boasts of 11 million monthly active users (MAUs).
If you want to watch content on Amazon Prime, you have to pay Rs 129/month or Rs 999/year.
Hotstar's Premium service is available for Rs 299/month or Rs 999/year. Another variant of the OTT, called Hotstar VIP, is priced at Rs 365/year.
Indian Offerings
Hotstar is banking on sports content after witnessing strong traction for live streaming of cricketing tournaments like the Indian Premier League (IPL) and the ICC World Cup 2019. In fact, is doing more than cricket. Currently, it is also streaming the Pro-Kabaddi League, which has seen significant growth in viewership.
Subscriber base
While the global players are leaving no stone unturned to woo viewers, it is Hotstar that is leading the race when it comes to monthly active users which currently stands at 300 million for the platform.
Along with monthly and yearly plans available at Rs 99 and Rs 499 respectively, SonyLiv has also experimented with sachet offerings like Rs 29 per week which will also include live sports.
Indian Offerings
SonyLiv is also focusing on sports content and is offering events like England-Australia cricket series, India tour of West Indies and international cricket tournaments like Sri Lanka and New Zealand.
Besides, SonyLiv will be streaming football, NBA, WWE, e-sports - the whole international tournament of DOTA 2 - in a couple of languages.
Subscriber base
The platform, which has 70 million monthly active users, aims to take this number to 100 million by the end of this year.
Currently, Zee5 is offering a discount of 50 percent on its subscription plans.
Hence, an all-access pack for a month is available for Rs 49, while a yearly subscription is priced at Rs 499.
Indian Offerings
ZEE5 has rolled out over 25 original shows across genres, and the platform has plans to launch 72+ shows by March 2020.
Here's how Netflix, Hotstar, SonyLiv, Zee5 and Amazon Prime Video compare against Apple TV+
While Apple is investing in original content, it will have to focus on India-centric shows like its
Created - 7 years ago
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