Online eyewear brand CoolWinks.com will be the principal sponsor of Sunrisers Hyderabad for the Indian Premier League Season 12 (IPL 2019). As part of the deal, CoolWinks gets the most prominent place on the Sunrisers Hyderabad team jersey. The Principal Sponsors, besides having the CoolWink logo on the team jersey front, will also get brand marketing opportunities with the team during the IPL 2019.

The franchisees deliverables also include CoolWink.com campaign shoots with at least three Sunrisers Hyderabad team members. The CoolWinks logo will replace the RedFM branding on the SRH Jersey.